Gibbs looks critically at a "Main Street" when evaluating it. He looks for small details in not only the street itself, but also in the surroundings. He analyzes the sidewalks, trees and moving space. He also analyzes the stores and shops that surround the street. How the shops are placed and what type of advertising the shops do to bring in the customer. He also wants to make sure the street makes sense. This means that everything is organized in a way that is logical to not only the shop owners and city, but most importantly the customers. Based on the type of store, restaurant or shop is being placed on the main street, will determine where the it should be located.
2. Think critically of Gibb's argument. Do you think "Main Street" should be a mall?
Main Street should not be a mall because people should not feel forced to a certain place. I feel that making a main street a mall, would make the consumer feel as if they are being pressured or tricked into shopping. A main street should be somewhere a person can go to get to other locations. Using the main street allows the consumer to make life easier. However, if a mall is now placed on a main street it becomes busier and slows down.
3. Make your own checklist to judge a Main Street. What things do you think are important?
Important aspects of a main street...
- Accessible by both people and cars
- Usability
- Several driving lanes
- Sidewalks for pedestrians
- Lighting
- Entertainment/Shops/Some sort of reason to go to main street
- Keep up the pace: Shouldn't slow down too much
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